Use of statistical modeling to predict the effect of formulation composition on coacervation, silicone deposition, and conditioning sensory performance of cationic cassia polymers.

Formulation composition has a dramatic influence on coacervate formation in conditioning shampoo. The purpose of this study is to correlate the amount of coacervate formation of novel cationic cassia polymers to the corresponding conditioning profiles on European brown hair using silicone deposition, cationic polymer deposition and sensory evaluation. A design of experiments was conducted by varying the levels of three surfactants (sodium lauryl ether sulfate, sodium lauryl sulfate, and cocamidopropyl betaine) in formulations containing cationic cassia polymers of different cationic charge density (1.7 and 3.0m Eq/g). The results show formulation composition dramatically affects physical properties, coacervation, silicone deposition, cationic polymer deposition and hair sensory attributes. Particularly, three parameters are of importance in determining silicone deposition: polymer charge, surfactant (micelle) charge and total amount of surfactant (micelle aspect ratio). Both sensory panel testing and silicone deposition results can be predicted with a high confidence level using statistical models that incorporate these parameters.